From a Bowl of Rice to the Heart of City — Let’s Eat in Chiayi: Special Exhibition on Chiayi’s Turkey Rice
Author: Chen, Pei-Hsin(Master’s Student, Graduate Institute of Museum Studies, Taipei National University of the Arts)
Translator: Hsieh, Chia Chun (Executive Editor, Museum Island by the Ministry of Culture)
When it comes to Chiayi cuisine, why does turkey rice the comes to mind first? As this iconic dish becomes increasingly synonymous with Chiayi, what deeper meaning and flavor have the locals discovered, shaping a culinary tradition that defines the city’s collective memory?
Food culture offers a new lens through which the Chiayi Municipal Museum explores the city’s stories, and turkey rice stands at the heart of its identity【Note 1】. Launched in August 2024 and running through March 2, 2025,“Let’s Eat in Chiayi: Special Exhibition on Chiayi’s Turkey Rice ”(「來嘉呷飯—嘉義火雞肉飯特展」) incorporates findings from “citizen researchers”( 「市民研究員」) and compiles tasting notes from dozens of local vendors. For those who have already savored turkey rice, the exhibition is a deeper journey into flavor; for newcomers, it serves as a guided exploration—an delicious entry point to one of Chiayi’s most beloved traditions.
In 2022, the museum partnered with the Department of History at National Cheng Kung University to conduct research and exhibition planning. In addition to tracing the historical context of turkey rice, the team also worked closely with Chiayi’s “citizen researchers,” whose fieldwork, tasting evaluations, and literature reviews helped constructing a framework for interpreting the dish—centered on the meat, the rice, and the toppings. The exhibition places special focus on what makes Chiayi’s version unique: the use of turkey.
The exhibition opens with a section titled The Social Life of Turkeys, tracing the “species origin” of turkey rice. It explores how the turkey, once considered strange and exotic species “discovered” during the Age of Exploration, were domesticated by humans and eventually transformed into a popular source of food. The narrative then shifts to the timeline of Taiwan’s history, showing how turkeys evolved from household sources of protein to the product of selective breeding and industrial farming, paving the way for today’s turkey rice industry.
The exhibition introduces the turkey from a historical perspective. (Photo by Chen, Pei-Hsin)
Immersive set designs were used in the exhibition to evoke the kitchen and storefront of turkey rice vendors, drawing visitors to explore the detailed cooking processes behind the dish. The vibrant and colorful layout of the exhibition space reflects the lively and competitive atmosphere of Chiayi’s many turkey rice establishments, each with its unique style and flavor.
Left: The exhibition uses playful design elements to simulate a restaurant setting. Right: Illustrated graphics recreate the feel of a kitchen, explaining each step of the preparation process in detail. (Photo by Chen, Pei-Hsin)
The exhibition also draws on a variety of archival materials and multimedia installations to retrace the origin of turkey rice. For example, frequent visits by President Chiang Ching-kuo helped boost the visibility of local eateries, turning them into media spotlights and elevating turkey rice to the status of a must-try dish in Chiayi.
As celebrity influence and public discourse gained momentum, “Chiayi turkey rice” gradually cemented its place in the city’s collective memory. At the same time, vendors developed distinct preparation methods to adapt to the unique qualities of turkey meat, making the flavor of each shop truly one of a kind.
Visitors can also delve deeper into the bite-sized facts about turkey rice through a range of historical materials—newspapers, statistical yearbooks, government exhibition catalogs, museum collections, diaries, and photographs. Literary excerpts evoke the aroma and flavor of the dish, offering a sensory connection to its cultural meaning. Even the business hours of local vendors reveal insights into the rhythms of daily life in Chiayi.
The exhibition presents anecdotes about turkey rice through archival materials, designed in a book-like flip display for visitors to browse. (Photo by Chen, Pei-Hsin)
To satisfy diverse palates, each vendor has crafted its own signature recipe, resulting in a wide array of flavor combinations and variations. Through illustrated diagrams, the exhibition breaks down the key components of turkey rice—rice, meat, and toppings—inviting visitors to discover how this humble dish has evolved into a field of culinary craftmanship. Highlights include the distinction between dark and white turkey meat【Note 2】, and the art of preparing crispy shallot oil as a key topping.
Notably, the exhibition incorporates the efforts of “citizen researchers,” presenting their findings through an interpretive display titled Decoding a Bowl of Turkey Rice. This approach encourages visitors to reflect on their own food memories. For instance, one section showcases dozens of turkey rice bowls from local vendors, each illustrating unique ingredient combinations. Alongside the displays are vendor profiles and business cards, offering clues for visitors to follow up and taste their favorite after the exhibition. A multimedia interactive station even features a quiz to help you “discover your destined turkey rice.”
The exhibition uses illustrations to highlight the key elements that make up a bowl of turkey rice. (Photo by Chen, Pei-Hsin)
Left: Each bowl of turkey rice represents a different local vendor, offering visitors clues to explore Chiayi’s culinary landscape. Right: Illustrated graphics reveal the unique ingredient combinations used by each shop. (Photo by Chen, Pei-Hsin)
This special exhibition not only traces the development of a local delicacy but also delves into the cultural meanings and collective memories behind it. Toward the end of the exhibition, visitors are invited to consider how food culture and local identity are shaped through the lens of tourism, creating a space for more voices to enter the conversation. One such feature, Let’s Talk! Our Turkey Rice combines thought-provoking questions with audio-visual recordings to present diverse public perspectives the public on this beloved dish.
In the Let’s Talk! Our Turkey Rice section, visitors can listen to memories and reflections on turkey rice shared by bloggers, TV media, and participants from community workshops. (Photo by Chen, Pei-Hsin)
The exhibition also incorporates cutting-edge AI technology, using AI-generated portraits of local citizens to share their personal “secret lists” of favorite turkey rice vendors and their memories connected to the dish. (Photo by Chen, Pei-Hsin)
【Note 1】According to the 2022 statistical survey by the Ministry of Agriculture, Executive Yuan, the main turkey farming regions by administrative division are Yunlin County (59.51%), Chiayi County (14.30%), and Tainan City (22.87%).
【Note 2】In this context, “dark meat” and “white meat” refer to the distinction between turkey thigh and breast meat. The proportions used, cutting techniques, and even the methods of blanching vary subtly between the two, contributing to each vendor’s unique flavor profile.
❚ English Editor: Cheung, Billy Chi-Yiu (M.A., Graduate Institute of Museum Studies, TNUA)
❚ Executive Editor: Hsieh, Chia-Chun